Ihsan Biantoro
a researcher and designer
I work as a Research Lead and Service Operation and taking a transition role as Service Transformation. I lead product-business strategy research and managing service operation at Ms. Pattern Indonesia. I'm attracted to how things like tangible product, digital product, even service-system, works and how to make it better. That's why I've been doing research and design since 2016 and have specialization in service design.
Portfolio
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Accelerating Financial Aid for MSEs
Sabi, 2023
Sabi, a financial aggregator for Micro and Small Enterprises (MSEs), faced challenges with lengthy and complex financing procedures. These inefficiencies in connecting ecosystem builders and financing institutions posed a risk of profit loss for MSEs due to delayed access to funds.
To address this issue: How might we streamline financing processes to ensure timely and efficient delivery of financial aid to MSEs, reducing profit-loss risk?Project Name
Streamlining Service Processes
Responsibilities
Research Plan, Stakeholder Interview, Participatory Design
Duration
1 month
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Tayloring Business Solutions for MSEs Needs
Sabi, 2022
Sabi, a financing aggregator, links Micro and Small Enterprises (MSEs) with ecosystem builders and financing institutions. Research revealed that MSEs, despite being economic pillars, struggle with adopting digital tools. Sabi’s hypothesis is that demand for business solutions aligns with their digital awareness and operational complexity.
With limited time and development budget: How might we better understand the needs of each MSEs segments so we can create tailored and targeted solutions and prioritize resources effectively?Project Name
Detailed Mapping of MSEs Needs
Responsibilities
Research Plan, Document Analysis, Interview, Visual Mapping
Duration
1 month
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Empowering Campaigners for Sustainable Growth
Kitabisa, 2021
Kitabisa, a leading crowdfunding platform, connects people in need with those willing to help. However, the success of organic campaigns, which rely on the campaigners’ efforts rather than paid promotions, presented a challenge.
Faced with this, the question emerged: How might we enable campaigners to grow independently and achieve sustainable success without relying on ads?Project Name
Kitabisa Campaign Creation RevampResponsibilities
Research Plan, Interview, Usability TestingDuration
6 months
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Encouraging Donor Engagement
Kitabisa, 2020
Kitabisa, a leading crowdfunding platform, connects donors to causes they care about. However, donor retention posed a challenge. While many users donated out of personal beliefs or religious fulfillment, these motivations were beyond the platform’s control. The team hypothesized that creating a sense of emotional engagement through a "hook" model could encourage more frequent donations.
The key question became: How might we empower Kitabisa users to donate routinely and actively?Project Name
Kitabisa Donation Experience ImprovementResponsibilities
Research Plan, Concept Testing, Focus Group Discussion, Usability TestingDuration
3 months
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Enhancing Meal Services for Loyal Users
Kulina, 2019
Kulina, a scheduled meal delivery service, faced a challenge in understanding what kept users engaged and loyal to their platform. While the service catered to a wide range of users, no clear patterns emerged to explain why customers continued to use the platform or which factors influenced their retention. The team needed to uncover these ‘AHA’ moments to refine their offerings and enhance user satisfaction.
This led to the central question: Which factors most affect users’ decisions to keep using Kulina’s services?Project Name
Kulina Service Discovery and ImprovementResponsibilities
Research Plan, Analyze Data, Interview, Mind MappingDuration
1 month
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Revitalizing Rattan Craftsmanship
National Craft Council, 2017-2018
In East Kalimantan, the art of rattan weaving was at risk. While the craftsmen possessed exceptional skills, the weaving process was labor-intensive, and younger generations showed little interest in learning the trade. The local market, though willing to pay premium prices, remained underserved due to the low production capacity and outdated designs.
This project aimed to tackle the challenge: How can we develop designs that increase craftsmen’s productivity and meet market demand while preserving their cultural heritage?Project Name
Product Development and Market Strategy for CSR Program
Responsibilities
Research Plan, Ethnography, Participatory Design
Duration
2 years
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